On August 24, a one-day main business marketing training was held in Conference Room 403 of the Industrial Park. The chairman, main business president, marketing director, and information director provide guidance on the direction and planning of the company's reform, transformation and upgrading, marketing policy interpretation, target decomposition in the second half of the year, and information management. All members of the main business president team, "four camps", fermentation engineering marketing department, and beverage packaging marketing department participated in the training.

At the beginning of the meeting, the chairman of the board of directors provided guidance from three aspects of business transformation in the past six months, domestic and foreign market industry trends, and planning to ensure business development. Emphasize that enterprise reform and transformation is a process. At this stage, we are on the way to the second enterprise transformation and upgrading.

The chairman pointed out that the implementation of the "eight marketing points" and the "seven steps to fulfill the contract" is important, but sitting at home "waiting for network information" has already been surpassed by peers. At present, we must establish a healthy and complete overseas going global strategy to promote the overseas development of enterprises with export development. At this stage, the marketing organization structure has been basically perfected, from five to four battalions, and from four battalions to "integration of sectors" are the inevitable roads for reform, transformation and upgrading. The chairman emphasized that the promoters of the current reform process will inevitably become future winners. Make full use of the "Hundred Thousand Plan", gradually establish a fermentation engineering project management platform, implement resource integration (technology, equipment, engineering), and solve the fundamental problem of "wearing old shoes" and "walking the old road" "concept transformation" and speed up the enterprise Only by progress can we “resist the crisis”, “ensure operations” and “consolidate development”.

At the meeting, the main business president, marketing director, and information director respectively provided comprehensive guidance on business objectives in the second half of the year, "three grasps and two reforms", marketing policies, commission incentive policies, performance evaluation, and information management. At the same time, he pointed out that in the second half of the year, the first is "ideological transformation" to promote the business model; the second is "performance management" and "achievement of business goals"; the third is to unswervingly implement the company's various systems and policies. Emphasizes the need to closely focus on "grabbing orders" and "promoting payment", focusing on the development of 3 major areas and 15 market segments in accordance with the "integrated and fast integration" marketing organization structure, and do everything possible to complete the marketing goals in the second half of the year.

"Hundreds of cold become ice" and "water drops through stone", this counseling will surely encourage "marketers" to work together, persevere, and move forward courageously to win the "Olympic Gold Medal" belonging to China and Germany.